EL SALVADOR PAVILION LOGO

Overview: Redesign the El Salvador Pavilion logo for Canadian-Salvadorians of Winnipeg, CSOW Inc. An organization most credited to the Latino community in Winnipeg, raising funds for education, development in El Salvador, and most notably Folklorama. Where they share the many cultural experiences, cuisines, and dance performances.

The design acts as a sister logo to the organization’s primary, incorporating similar characteristics and expressed importance for the El Salvador Pavilion logo. The main focus was modernizing the brand, utilizing type, and pushing for efficiency.

When researching the case of the current branding there was a lack of identity, an element that further marks an organization. The illustration utilizes the dynamic movement of the dancer’s skirt, a silhouette representative of passion, resilience, and culture. A clean typeface Proxima Nova for legibility is an important aspect that will complement the geometric features of the logo.