AHA REBRAND DESIGN

This project is to re-visualize an existing brand, exploring concepts that can be implemented to enhance the current design. AHA is a popular sparkling water brand of Coca-Cola, a recognizable company for its lavish campaigns, and diverse branding. Curiously AHA’s current branding plays a lot with typography, hence sparkling water as a genre seems more subtle in its illustrations. A foundation to investigate how a new logo, illustration, color palette, and complementary elements can affect the brand’s tone, marketing, and audience.

Concept Aim: The tone should be fun, bright, refreshing, and imaginative. The design should spark the consumer’s imagination by visualizing the sound “AHA”, with this sparkling water brand, communicating the satisfaction of a refreshing beverage.